Hi.
I’m Josh Sowin.
⚡ CEO @ Brainjolt
acquired by Centerfield
🌐 Founding Director @ Hypertext Foundation
a 501(c)3 supporting arts + tech
🧩 Co-founder @ Blue Kazoo
Beautiful, sustainable jigsaw puzzles.
Welcome internet traveler… you’ve reached my information superhighway.
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I’m a post-exit founder with a passion for internet rabbitholes, making films, retro games, and useless websites.
Professionally I found my stride in viral and paid media, managing $350m+ in marketing spend at Brainjolt. In 2022 I went viral on how to code using AI, before vibe coding existed.
I oversee Hypertext Foundation, where we partner with Naive Yearly and others who love the internet. I manage investments at Interrobang, where we focus on emerging assets and pre-IPO rounds.
I grew up in Florida, have had a cat named Hobbes (RIP), and fall asleep listening to audiobooks.
Founder vibes
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I’ve started over a dozen companies, some of which were acquired and others that were hilarious failures learning opportunities.
Projectzzz + stuff
Probability of updating this: ⬜⬜⬜⬜⬜ 0.4%
An occasional newsletter
I write a newsletter about my web wanderings:
Nerdy things
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I’ve been fascinated with crypto since 2013 when I did my first bitcoin transaction just so I wouldn’t become an old man left in the dark ages. Been through a fair share of rug pulls.
AI Coding: In 2022 I became an AI “influencer” for a few weeks on TikTok and got a few million views on AI coding videos when that was a novel thing. I knew I had achieved True Virality because a friend of Emily mentioned a video they saw and she was like, yeah, that’s Josh and I edited it.
Text-to-Image Gen AI: 2023 was a year of playing with image generation and I made and launched tens of thousands of AI-made ad creatives. This culminated with the book Rate Limits and contributed to Brainjolt’s acquisition in 2024.
Kids Games: I applied both of the above skills in 2024 to make simple kid games for Zizi. You can read more about it in Retro Games and 4-year-olds.
An… enigma?
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Someone once told me ”you’re an enigma, man” in the most California voice I’ve ever heard. Was it a compliment or a criticism? I never asked.
Contact
I’ve long since given up on email, but give it a try, it’s not hard to guess at this domain.
Substack ➜
Twitter ➜
LinkedIn ➜
Medium ➜
Myspace ➜
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